The Importance of the Message in Your Fundraising

Most likely, you became involved with fundraising for youth sports because you are really passionate about the issue. This is something that is very important to you. Because of this, it is easy to forget that the issue may not be as important to others as it is to you.

People today see thousands of advertising messages around them. There are messages on TV, on the Internet, radio, in the apps people use, and billboards around us.

To be effective with fundraising, you need to find a way to get through this clutter. First, you need to create a profile of your ideal donors. Then, you need to craft messages for these donors. You may also have different categories and segments of donors. For them, you may need different messages.

For example, you would be more effective if you talk differently about youth sports to people who have children. When a person has children, your message could be about compassion to children that are just like his or her kids. You can’t use the same message with a person who doesn’t have kids because this compassion is not there. A person without children will have a different kind of compassion that you will need to address. If you don’t, you most likely won’t get a donation from him or her because of the message to donor mismatch.

When fundraisers get poor results, it mostly happens because they have no interesting or captivating message, or there is a mismatch between the message and the audience. The best way to create a message is to start with the audience. Focus on the donors. Learn more about them and what they are passionate about. Then, talk to them about these things, and show them how what you are doing is connected to their passion.

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